Half of Brits shop online in bed header image

Close to half of Britons use their broadband connection to shop online from their bed.

New research from Give as you Live, a service that allows people to donate from charity when shopping over the internet, found 48 per cent of people have bought something online while in bed. 

Some 11 per cent of respondents said they have shopped online from the toilet, while one per cent have even done so while having sex. 

One in ten people claimed to have made a web purchase when out socialising, with these individuals dubbed 'anti-social shoppers' by Give as you Live.

Steff Lewis, head of consumer insights at the organisation, stated: “The ability to compare prices and product reviews means that internet shopping has become a staple for many of us - but there’s a time and a place!

"We’re slapping the culprits with anti-social shopping orders - we hope they learn their lesson!”

The survey found women are more likely to shop while socialising and Manchester is the 'bed-shopping capital' of England, with 59 per cent of people in the city having made a purchase while under the covers, The Drum reports.

Belfast, meanwhile, is the toilet-shopping capital, with 22 per cent of residents revealing they have made a purchase while on the loo.

This research is just the latest in a long line of studies that have revealed the growing popularity of online shopping and its increasing prominence in everyday life.

According to figures from the latest IMRG Capgemini e-Retail Sales Index, British Retail Consortium and the Office for National Statistics, online sales grew strongly in July and this is a continuation of a trend that has seen internet retail flourish in recent years.

Research conducted by the Centre for Economic and Business Research on behalf of Royal Mail earlier this month revealed people with faster broadband connections tend to spend more online.