More than six in ten Britons would be willing to pay more for their broadband if it meant they would receive faster connection speeds.
This is according to the results of a new survey from Think Broadband, which asked people how much more they would pay for a service that would double their current download speeds.
Some 20.4 per cent said they think an extra £2.50 to £5 per month would be acceptable, while 13.9 per cent would pay up to £2.50 more.
Slightly more than one in ten (10.5 per cent) would be happy to pay between £5 and £7.50 extra, while the same amount said more than £10 more would be reasonable. Some 7.8 per cent would pay between £7.50 and £10 extra.
Just over a third (34.7 per cent) said they would not want to pay any more for a faster service, while the final three per cent said they have no opinion on the issue.
Three-quarters of the respondents claimed they would be willing to change internet service provider in order to receive a faster service.
Think Broadband also asked its readers what they think the government's universal service commitment (USC) for broadband should be. This refers to the minimum level of service everyone in the country should be able to access and the government's current target for this is two Mbps.
However, respondents to the survey think this is far too low, with the majority claiming it should be somewhere between 20 Mbps and 30 Mbps.
"The poll results show what broadband campaigners have been saying for a long time - that the current two Mbps USC that is set to be delivered by 2015 or 2017, depending what day of the week it is, is out of date and unlikely to satisfy the public," Think Broadband said.
Despite this, the website added it does not think there is "any chance" the government will change the USC in the foreseeable future.