Strong online sales growth in July header image

Britons bought more goods and services online in July, according to new research.

The latest IMRG Capgemini e-Retail Sales Index revealed sales made over the internet increased by 14 per cent last month. A total of around £8.1 billion was spent online, which is up by roughly a million on July last year.

IMRG and Capgemini said this shows internet shopping is "back on track" after the number of sales unexpectedly dropped by five per cent in June.

Tina Spooner, chief information officer at IMRG, stated: "With the July Index performance back to solid double-digit growth, it appears the disappointing results in June were merely a blip."

Electrical items proved popular online purchases, with a 19 per cent increase being recorded. There was also strong growth in travel and home and garden sales.

"It is evident that consumers are now spending more money online, and the increase in high-ticket purchases, including electrical items, furniture and holidays, indicates that consumer confidence is certainly increasing," Ms Spooner stated.

She said the UK's online retail industry is on course to grow in line with IMRG and Capgemini's forecast and expects the sector to achieve annual sales of more than £100 billion for the first time this year.

Earlier this month, the British Retail Consortium reported online sales increased by 14.9 per cent during July, which is consistent with IMRG and Capgemini's findings.

Last week, research released by Verdict revealed close to two in three male online shoppers buy clothing and footwear over the internet. It said this trend is most prevalent among the 15 to 34-year-old demographic.

Amazon is the most visited website for these shoppers, with close to seven in ten going on to make a purchase, the organisation said.

Convenience is seen as the greatest driver among male online retail users, with 72.9 per cent highlighting it as a key priority.