Poundland to move online header image

Poundland is to take advantage of the UK's booming online retail sector by launching its own e-commerce website.

The site is expected to be operational in December, meaning people will have the opportunity to use it for their Christmas shopping.

Jim McCarthy, Poundland chief executive, told the Guardian the website would focus on niche ranges such as children's costumes, but refused to provide any more details ahead of the launch.

The retailer is no doubt keen to take advantage of the fact more and more people are using their broadband connection to buy everything from food to birthday and anniversary presents.

Figures from the British Retail Consortium show internet sales grew 15 per cent in May, while a study commissioned by RetailMeNot has forecast the average Briton will spend more than £1,000 online over the course of this year.

Poundland, which has recently reported a 23.5 per cent increase in profits, will feel it is well placed to benefit from this growth.