Broadband access 'central to creative sector' header image

A new report commissioned by Pinewood Studios and produced by PricewaterhouseCoopers with support from Creative England has suggested that replacing poor ADSL connections across the UK is crucial if the country's creative industries are to thrive over the coming years.

While they have maintained a strong global reputation, they must innovate if they are to keep up the pace with their international counterparts, the report added.

Creative England chief executive Caroline Norbury suggested that 'home-grown' technological solutions should be central to growth within the sector over the coming years.

"We need to up our game in terms of digital infrastructure - UK businesses cannot compete without major improvements to broadband," she added.

Ms Norbury claimed that centres of excellence like Pinewood, Elstree and Leavesden, as well as regional centres outside of the south-east, should be the focus for digital infrastructure investment.

Councillor Patrick Anketell-Jones told the Bath Chronicle recently that the country needs faster internet to retain its reputation as a cultural hub.

Posted by Justin McKenzie