Poor broadband connectivity has been highlighted as one of the three major issues affecting a community in east Gloucestershire, according to a survey completed by residents.
People living in the market town of Cirencester have spotlighted inadequate broadband, poor mobile phone signal and a lack of car parking spaces as the top three grievances they have of living in the area.
Residents are now calling for renewed efforts to deliver improved broadband services in the coming months, as the level of connectivity currently available in the community is insufficient.
The poll, which was carried out by the Cirencester Chamber of Commerce, revealed that owners of small local companies are also struggling with slow download speeds and an inconsistent connection, which is negatively impacting business.
A poor internet connection can have massive implications for firms, as it can affect the transfer of vital information, such as customer details and confidential data, and can inhibit owners from setting up an online presence to promote their brand.
Cirencester residents are not alone in their dissatisfaction with the broadband service currently available to them, as both urban and rural communities across the UK are calling on the government and local authorities to do something to remedy the issue.
Earlier this week, it was reported that poor connectivity in the west Highlands of Scotland is deterring businesses from setting up shop in the area, which is negatively impacting the local economy.
Those living on a housing estate in East Dunbartonshire could have to pay up to £30,000 to privately install an internet link, as neither BT Openreach or the housing developers will take responsibility for improving the service currently available to residents.
Furthermore, the recent 2015 Centre for Cities report revealed that there is a disparity in internet connectivity between the north and south of England, with those further down the country able to enjoy faster speeds and better consistency, which married with the results of a recent study from the Federation of Small Businesses (FSB).
Ted Salmon, the FSB’s regional chairman for the north-east, commented: "We risk seeing the emergence of a two-speed online economy resulting from poor rural broadband infrastructure."